professionaler.blogg.se - Digital brand activation examples

The most impactful brand activations provide the customer with a memorable experience. Executing Brand Activations with Partners Because of this, it’s critical your brand activation goes well and leaves a good, long-lasting impression. Often times a brand activation is a consumers’ first interaction with your product or service. It might make them feel happy, excited, motivated, etc. Point blank, brand activations emotionally connect people to your brand. These activations are particularly successful for technology brands and consumer products. This could be a promo, virtual tour, digital experience, etc.

Digital activations are a great way for brands to reach their audience from the comfort of their home.

Conversely, off-site activations bring a company’s brand to life at another location. This kind of activation is beneficial for companies who want clients to see their physical location(s).

On-site activations are a great way for brands to get existing and potential customers on-site at their office or store front.

However, sampling can also be used for testing and awareness. This is an extremely effective activation when a company wants to launch a new product.

Sampling is when a brand gives out small samples of their product or service to figuratively (or literally) give potential clients a taste.

When executed well, experiential marketing can leave a lasting, memorable impression on consumers.

Experiential marketing is a great way for brands to engage both new and existing clients.

Experiential marketing is when a company hosts an interactive brand activation.

Brand marketing typically helps consumers understand what the company is all about, from what they do day to day, to their mission and values. A brand activation brings brands to life via experiences and forms long-term emotional connections to a product or service.īrand marketing, by contrast, is the all-encompassing, ongoing process of promoting and maintaining your company’s brand.

This way, the brand’s service is ‘activated,’ or realized by the consumer, who then walks away with a positive impression of the brand. Now I’m no Merriam-Webster here, but if the definition of ‘brand activation’ was in the dictionary, it would sound something like this: a brand activation is the process of making your brand known to consumers, increasing awareness and engagement through a brand interaction or experience.īut what’s the difference between a brand activation and brand marketing?Ī brand activation allows consumers to use a product or experience a service.